In my analysis first with Addictomatic I found relevant fan blogs through the wordpress and google blog searches. Such searches provided a large fan base that supports the comic book company. Although there were many fan-made blogs returned no official blog posted by Marvel comics. All other social media searches through Addictomatic returned barely related content, some results were even more related to DC Comics (Marvel Comics' primary competitor) than to Marvel. Addictomatic I can conclude is effective at finding Marvel fan related articles and blogs but does not specifically find posts created by the company in question.
Addictomatic results for Bing news and Google blog search
The second web application I used to analyze Marvel's online social media presence was Socialmention. I would like to first mention (pun intended fully) that Socialmention works rather differently than Addictomatic, instead of having multiple feeds displaying different sites, SM displays all relevant results in the same feed. All of the results returned from Socialmention were by fans or followers of Marvel, the majority of results being photobucket pictures and tweets. SM would be a good medium for an advertising company that is hired by Marvel to evaluate market base and how they could create things to interact with it.
SocialMention results
The final web application that I used in my analysis was Omgili. It is quite similar to SocialMention but has less focus on result statistics and more focus on the results themselves having snippets for each result returned. There is little to say bout Omgili other than it allows a user to do much the same as the other two applications, its speciality being in ore depth for individual results.
Omgili results
In conclusion all three social media monitoring tools are effective in the same thing. Their differences are minor but by sheer volume of results Addictomatic wins out of the bunch as it allows for quicker analysis of social media.
Hi Bradley,
ReplyDeleteI really like your blogs and especially liked this blog post. I found it very interesting as I have never used Addictomatic, Socialmention or Omgili! I will have to check them out in the future! I think you have covered social media monitoring quite well but have you ever considered monitoring the posts that the company post? For example links included in their Tweets, Facebook posts etc.?
In my latest blog post, I analysed how you can use Bitly as a way to find link statistics for social media monitoring. Would love you to check it out: http://graceobrien.com.au/blog/?p=83
Look forward to reading more posts from you!
-Grace
I actually tried to monitor the posts the company would post but I found that none of the services I tried allowed me to. It would have been really useful I think for external industry analysts to examine how popular competitor companies, etc are relative to their sector.
DeleteI'll also take a look at your blog post
Thank you for commenting!